About Joni

From the time I was a small child, I knew this would be my life’s work. The salve saved my mom’s life before I was born. She had an appendectomy in 1960 and acquired a severe infection in the hospital post surgery. It turned into gangrene of the lining of the stomach and Peritonitis. Being severely allergic to Penicillin, the doctors had no alternative treatment for her, and gave her 3 days to live. My Dad snuck in the salve, packed her incision and by morning the healing process had clearly started. The following night they repeated the salve treatment, and she was released on the third day, completely healed. Her doctors were baffled and called it a medical miracle.

My grandfather was my teacher and I learned everything I could from him before his passing. I earned a business finance degree from college and tried to start the company when I graduated in 1987. However, at that time, many health food stores were still selling topical antibiotics and there wasn’t a perceived need in our consciousness for a natural alternative. After 13 years in Private Wealth Management, working for several Wall Street firms, an increasing amount of information started to come out about the overuse and mis-use of antibiotics which created “superbugs” including MRSA.

So I knew the time was right. I quit my job, began waiting tables at night, and started the company by making one batch of salve at a time and selling to one store at a time. Since then, our product offering has grown to over 40 formulations each specifically tailored for various conditions and my line is available in thousands stores around the world. Thank you for being a part of a legacy, a journey and a quiet yet potent revolution to change the way we think about health and beauty. Not only are you a part of our story but you are a part of our family and we are so grateful.